Amplifon is the world's leading provider of hearing solutions with more than 13,000 employees in 22 countries. As the Swiss market leader in hearing aid fitting, Amplifon focuses its services and support entirely on "better hearing" for its customers. In Switzerland, Amplifon employs around 290 people in over 90 specialty stores and generates international sales of around CHF 1.1 billion.
Hearing aid acoustics is a highly competitive market in which qualified professionals are a rare commodity. These rare and self-confident professionals are extremely demanding in their choice of employer and want to be convinced of the possibilities and culture within the company. For Amplifon, the career website plays a key role. The website is the central medium for effective employer branding as well as the digital linchpin for an integrated HR system including connection to external job portals. In addition to a convincing employer presence, the website should also make use of the digital possibilities in the design of HR processes and increase overall efficiency with intelligent interface management and automated processes.
For Amplifon's new trilingual career website, we developed the design concept, SEO-optimized content and storyboards for appealing and convincing videos. The clear structure guarantees a simple and pleasant user experience. The content is highly relevant for modern, self-confident employees and, with its empathetic appeal and authentic imagery, guarantees that the central idea of the personnel marketing strategy: "You are important to us" can be felt in all facets. The integration of the HR system enables a continuous candidate experience and optimizes the recruitment process.
"The new career website is a perfect platform for our employer branding. And thanks to the integration of the HR system, the efficiency of our recruiting processes has increased enormously."