Viticulture Brändlisberg

A harmonious combination of etiquette, wine and vinery

Just above Thun you can find the family-owned farm “Brändlisberg”, which is named after the idyllic hill it is located on. Over the years, wine developed to be the flagship of the business.

Challenge

The result of careful and passionate viticulture work is called “Brändlisberger”. Those wines are considered to be authentic and fruity with an unmistakable character. These attributes should be reflected precisely on the wine etiquette.

Solution

One principle was crucial to the development of a brand: the etiquette, the wine and the vinery should form one unit. Therefore, the graphic implementation of the etiquettes combined elements from the company’s image with the characteristics of the wine. The plain and timeless design of the label represents the down-to-earth mentality of the farm and its authentic wines. The handwriting on the etiquette underlines the genuine craftsmanship, adds a personal touch to the wine and a proximity to the vintner. The abstract castle of Thun and the mountain line of the Brändlisberg visualize the regional anchoring.

“Wines and etiquettes harmonize perfectly together and represent the philosophy of our vinery and the unmistakable character of our wines. They make a very appealing appearance in the store shelves of Coop.”

Ruedi Jaun, Viticulture Brändlisberg