EBACE: The most important Business Aviation Exhibition
RUAG Aviation is a leading supplier, operator and integrator of systems and components for civil and military aviation worldwide. RUAG Aviation has diverse locations in various countries such as Switzerland, Germany, Australia, Malaysia, Brazil and the USA and employs approximately 2200 people worldwide. The company is present at many important trade fairs worldwide, the most important of them being the EBACE (European Business Aviation Convention & Exhibition).
Private jet owners belong to a demanding target group and are used to exclusive service. RUAG's presence at the leading trade fair for business aviation must take this fact consistently into consideration. It requires a creative concept that entices guests to come and experience and engage with the RUAG`s brand values and services.
A multi-stage, target group-specific experience concept. The concept creates a customer specific journey from invitation to engagement and beyond. It sets targeted impulses and keeps attention high while concentrating on the essential content of the brand.
"EBACE was a success. The differentiated target group approach in combination with the systematic integration of the invitation concept, accompanying communication and visual appearance on site, have proven themselves. Our entire appearance was like a unified whole and also inspired our sales crew. We were able to deepen customer relationships and make new contacts.”