Slide

RUAG Aviation

Is it love?

RUAG Aviation is a leading supplier, operator and integrator of systems and components for civil and military aviation worldwide. A special feature of the RUAG Aviation portfolio is the Dornier 228 - a versatile aircraft that is used worldwide for special missions as well as passenger and cargo transport.

Challenge

The core customer support expansion task was to create a community that effectively integrates aircraft operators and pilots. The community building measure was to be emotionally gripping, enabling broad identification, which strengthens a sense of togetherness and fosters exchange.

Solution

The "LoveDornier228" magazine became a stage for the operators and pilots of the Dornier 228. Here the exciting variety of their missions and tasks is brought to life in the form of articles and large-format photographs. The articles document how man and machine achieve extraordinary things: how they bring help to the remotest mountain regions, master the most dangerous runways and how they perform valuable and sometimes dangerous and self-sacrificing work for coastguards, rescue services, meteorology and much more. The operators are heroes of everyday life and the Dornier 228 is a great ally in the task of making the world a better and safer place.

Arbeitsbeispiel RUAG Aviation Magazin LoveDornier228
Detailaufnahme Magazin LoveDornier228
Arbeitsbeispiel RUAG Aviation Magazin LoveDornier228
Arbeitsbeispiel RUAG Aviation Magazin LoveDornier228
Arbeitsbeispiel RUAG Aviation Magazin LoveDornier228
Detailaufnahme Magazin LoveDornier228

"It is a very exciting project. Together we created a new magazine from scratch, which was a lot of fun. The positive response to the first issue shows us that we are on the right track.”

Rachel Gisiger, Marketing & Communication Manager RUAG Aviation