RUAG Aviation is a leading supplier, operator and integrator of systems and components for civil and military aviation worldwide. A special feature of the RUAG Aviation portfolio is the Dornier 228 - a versatile aircraft that is used worldwide for special missions as well as passenger and cargo transport.
The core customer support expansion task was to create a community that effectively integrates aircraft operators and pilots. The community building measure was to be emotionally gripping, enabling broad identification, which strengthens a sense of togetherness and fosters exchange.
The "LoveDornier228" magazine became a stage for the operators and pilots of the Dornier 228. Here the exciting variety of their missions and tasks is brought to life in the form of articles and large-format photographs. The articles document how man and machine achieve extraordinary things: how they bring help to the remotest mountain regions, master the most dangerous runways and how they perform valuable and sometimes dangerous and self-sacrificing work for coastguards, rescue services, meteorology and much more. The operators are heroes of everyday life and the Dornier 228 is a great ally in the task of making the world a better and safer place.
"It is a very exciting project. Together we created a new magazine from scratch, which was a lot of fun. The positive response to the first issue shows us that we are on the right track.”
Rachel Gisiger, Marketing & Communication Manager RUAG Aviation