Pfingstspringen, a show jumping event in Langenthal, has been an attraction for horse sports enthusiasts from all over the region over the past decades.
How will the three Langenthal associations act together as organizers in the future within the framework of the Pfingstspringen? How can we position the traditional event as an equestrian event for the whole family? What connects participants and visitors as well as potential sponsors? A clear positioning and a professional appearance is a critical success factor. The solution should motivate the association members and sponsors and inspire the audience.
The solution was inspired by the place itself. We created a concept for consistent use of imagery (across all medias) that represents the uniquely beautiful location of the riding arena and its atmosphere of green meadows, historic trees, snorting horses, lively ponies and bright children's eyes. The images are to consistently represent the idea of Pfingstspringen being a great meeting place for young and old. The newly developed appearance places the horse in the center and at the same time reflects the unique location and atmosphere of this family event.
"The new appearance shows the character of our event perfectly and it has excited us all."