RUAG Aviation & Moritz Grossmann

Highly exclusive: The SkyLife BENU Tourbillion

RUAG Aviation develops exclusive, individual cabin interiors for business and private jets to make you feel at home at 40,000 feet cruising altitude and make your journey quality time.

Moritz Grossmann manufactures and develops exquisite watches that are unparalleled in precision and craftsmanship. Still hand-made in Glashütte, these pieces are sought after by watch lovers and collectors all over the world.

Challenge

At the launch of the exclusive "SkyLife" cabin program, RUAG Aviation and luxury watch manufacturer Moritz Grossmann jointly created a unique luxurious watch exclusively reserved for owners of business or private jets. The final design of the watch was to be decided on by a vote of representatives of this extremely exclusive target group.

Solution

The various design proposals were presented to a top-class audience at two target group-specific events in London and Dubai. Further potential interested parties were invited to vote on the website via exclusive distributors. The world premiere of the final SkyLife BENU Tourbillion was celebrated at an exclusive event during Baselworld 2017.

Arbeitsbeispiel Voting-Karten für Designwettbewerb SkyLife BENU Tourbillion
Arbeitsbeispiel Teaser Movie RUAG Aviation SkyLife BENU Tourbillion
Screenshot aus Teaser Movie RUAG Aviation SkyLife BENU Tourbillion bei Moritz Grossmann
Arbeitsbeispiel Detailaufnahme RUAG Aviation SkyLife BENU Tourbillion
Arbeitsbeispiel Einladungskarte Launch SkyLife BENU Tourbillion
Präsentation SkyLife BENU Tourbillion durch Christine Hutter, CEO Moritz Grossmann

"The launch campaign for the SkyLife BENU Tourbillion was on a par with the product: absolutely precise, extremely high-quality and perfectly orchestrated."

Christine Hutter, Founder and CEO Moritz Grossmann