RUAG Aviation develops exclusive, individual cabin interiors for business and private jets to make you feel at home at 40,000 feet cruising altitude and make your journey quality time.
Moritz Grossmann manufactures and develops exquisite watches that are unparalleled in precision and craftsmanship. Still hand-made in Glashütte, these pieces are sought after by watch lovers and collectors all over the world.
At the launch of the exclusive "SkyLife" cabin program, RUAG Aviation and luxury watch manufacturer Moritz Grossmann jointly created a unique luxurious watch exclusively reserved for owners of business or private jets. The final design of the watch was to be decided on by a vote of representatives of this extremely exclusive target group.
The various design proposals were presented to a top-class audience at two target group-specific events in London and Dubai. Further potential interested parties were invited to vote on the website via exclusive distributors. The world premiere of the final SkyLife BENU Tourbillion was celebrated at an exclusive event during Baselworld 2017.
"The launch campaign for the SkyLife BENU Tourbillion was on a par with the product: absolutely precise, extremely high-quality and perfectly orchestrated."
Christine Hutter, Founder and CEO Moritz Grossmann